TAG Heuer

About TAG Heuer

Heuer built its reputation on stopwatches and dashboard timers, then on the chronographs of 1960s–70s motorsport. The 1969 Monaco — square, blue, worn by Steve McQueen — and the Carrera are icons of racing design. 'TAG' was added after the 1985 acquisition by Techniques d'Avant Garde.

Signature models

The references that define the house — and the ones you are most likely to meet.

• Carrera
• Monaco
• Autavia
• Aquaracer
• Formula 1

What to look for

Details worth checking before you trust a dial. None of them certify authenticity on their own.

• A reference and serial engraved on the caseback (format like 'CBN2A1A')
• Crisp chronograph sub-dial printing and correctly-shaped pushers
• The applied TAG Heuer shield logo
• Sapphire crystal and solid, precise pusher action on mechanical models

Facts

• Heuer's 1969 Calibre 11 was among the first automatic chronograph movements.
• The Carrera is named after the perilous Carrera Panamericana road race.