Brand
Casio
Indestructible, inexpensive, and everywhere.
- Country
- Japan
- Founded
- 1946
- Tier
- Accessible
About Casio
Casio started as an electronics workshop and came to watches through calculators, launching the Casiotron in 1974. In 1983 engineer Kikuo Ibe delivered the G-Shock — a movement suspended inside a hollow core so it survived a drop from a third-floor window. Casio's genius is treating a watch as a cheap, rugged computer rather than a piece of jewellery.
Signature models
The references that define the house — and the ones you are most likely to meet.
- G-Shock DW-5600
- F-91W
- A168 'Royale'
- Pro Trek
- Edifice
- Oceanus
What to look for
Details worth checking before you trust a dial. None of them certify authenticity on their own.
- A module number printed on the caseback (e.g. 3229) — it identifies the exact watch better than the model name
- Crisp, evenly-spaced LCD segments; fakes often have a dull or slightly skewed display
- 'CASIO' moulded into the resin, not stuck on as a sticker or badge
- Buttons with a defined click — mushy pushers are a bad sign on a G-Shock
Facts
- The G-Shock's design brief was 'triple 10': 10-year battery, 10-bar water resistance, and survival from 10 metres.
- The F-91W has been in continuous production since 1989 and sells millions of units a year.
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